Keeping Forests is a collation of multi-stakeholder partners committed to sustaining 245 million acres of southern forestland by 2060. There are major threats to this land and the solutions are largely in the hands of private landowners. Yet, to date, there has been limited research that reveals how the public understands the role of southern forests in their daily lives, the importance of them, and what the most critical solutions are.

Raising awareness and shifting public opinion is a key strategy for Keeping Forests to meet the 2060 goal. In partnership with New Bridge Strategy, Keeping Forests will share the results of qualitative and quantitative research that gets at the heart of these issues. They will provide key “dos and don’ts” for how to talk about southern forests that can be applied across a variety of contexts and audiences.

The first half of the webinar will focus on the research results and the second half will be dedicated to answering your questions. If you’re interested in learning more before you join, download the results below.

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